MUMBAI: True to his promise and character, Indian cricketing legend Sachin Tendulkar has refused a mega offer to endorse a liquor brand. Experts in the commercial endorsement business say it would have been the highest-ever deal for an Indian sportsperson had it been clinched.
A spokesperson from World Sports Group (WSG) -- who look after his endorsements -- confirmed the offer but said they cannot give details of the deal offered. "He did get an offer but we are not in a position to name the company or give details of the offer," said the WSG spokesperson.
TOI has learnt that the offer, a one-year contract, was much higher than what Mahendra Singh Dhoni recently signed for a three-year deal with Vijay Mallya's UB Group, which is worth Rs 26 crores. Sources say Tendulkar was offered as much as Rs 20 crore annually.
